Don’t you love the idea of Neanderthal Marketing? The cavewoman behind this gem is also the host of the Neanderthal Marketing Radio Show and I was honored to be her guest on episode 38. We talk about words and how they matter and she let me loose on her home page copy.
Listen to the show to hear the whole story. Here’s what happened to the copy (The original is first, the revised version is in blue and my comments are in italics.)