There are lots of great sources of information and help out there on marketing and branding and building websites and blogging. But, not too many are digging into the nitty gritty of … (ominous pause) …The Numbers.
Why? Because there’s a dark aura of fear and anxiety surrounding accounting and money matters.
The Number Whisperer
There’s a perception that being a number whisperer is the result of specialized training in remote camps in the dark and foreboding countryside and that veterans of the experience are given to talking in strange tongues (with acronyms like EBITDA, ROI and NPV) intelligible only to their cohorts.
Don’t Fear the Figures
Spot on branding, top notch marketing and a killer website are flamboyant super spies right now but don’t underestimate the stealthy undercover agents of solid business management and accounting. They’ve got your back and the hottest strategies in the web-o-sphere won’t go far if you can’t make any sense of your results.
Take charge of your numbers (unless you’re an Arithmophobe) and wring the useful information out of them. If your figures are starting to whisper among themselves and scowl in your direction, let me help. I’ll whisper them into shape and have them happily doing as you wish.
How are your numbers behaving and what do you think about it? Let me know in a note or the comments, your experience is important to me.