Don’t you love the idea of Neanderthal Marketing? The cavewoman behind this gem is also the host of the Neanderthal Marketing Radio Show and I was honored to be her guest on episode 38. We talk about words and how they matter and she let me loose
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Be nice to them. It really is that simple but it’s shocking how many businesses are negative or even hostile to their customers without being aware of it. Today’s mini-makeover comes from the accounting world as an excerpt of tax return submission instructions from a letter sent
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Everybody Loves a Makeover Today we’re tackling a product description for soap – beer soap. That’s right, soap made from beer. The brave and kind Delisa Carnegie, who leads the Creativity Rebellion and also makes soap agreed to let me share the before and after versions of
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What does this cute shoe have to do with your profile? Read to the end* to find out! Does your sales profile scare potential buyers? It’s time to take a hard look at the bio and profile that you’re presenting to your customers, whether it’s on Etsy,
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First, Fit We talked with LB (left brain) a while back, but RB (right brain) just wouldn’t cooperate and threw a wailing flailing temper tantrum:
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